Free webinar · 23 September · Held in Swedish
Sell your knowledge, not your hours
You have the material, the customers and the reputation. What is missing is a way to sell it that does not require you to sit in on every session. In 45 minutes Christoffer goes through how consultants and experts across more than 50 markets moved their income from billable hours to something that sells while they sleep. What they did first. What did not work. What they charge.
- Date
- 23 September 2026
- Time
- 11.00
- Length
- 45 min
- Place
- Online
Everyone who attends live gets the course “How to scale your knowledge business – without selling more of your time” free of charge.
What it looks like when it is stuck
Your calendar is full.
That looks good in the accounts right up to the point where you work out what next year requires, because then it shows that more customers mean more hours and more hours do not exist.
You already have the content.
Presentations, templates, checklists, a format you have run fifty times. It sits in folders. Nobody buys anything out of a folder.
You have tried recording.
There may be a half finished course draft sitting there since the spring. What stopped it was not the recording, it was everything around it, meaning who buys it, what it costs, how it gets delivered and who answers when somebody has a question.
What you leave with
Five things you can act on by Monday
- What to package first, meaning which part of what you already do will sell itself
- How others set the price once they stopped selling time
- What it actually takes for someone to buy without talking to you first
- How to reach more customers without adding hours
- Where AI helps in production and where it only looks like it helps
- And the course where you do it yourself, step by step, is yours after the session
Client case
Academy Online
- 3
- years
- 10
- markets
- 5 000+
- courses
We go through how they got there, what worked from the start and what we would do differently today.
“Coursio has quickly helped us expand to 10 markets, and we've become the leading online professional education provider in Europe.”
Who is running it
Christoffer Elings-Pers
Founder and CEO of Coursio. Has built education businesses with customers in more than 50 markets.
Carina Johansson
Creative production and account lead at Coursio. Handles the questions during the session.
The word we use for this
Edu-Commerce is knowledge packaged, distributed and sold as a product instead of delivered as a service every time.
The term matters less than the mechanism.
Anyone who gets expertise, distribution and payment into the same flow stops selling hours.
Where it usually gets stuck
Where it tends to stop
We ask everyone who registers where it is stuck right now. Whichever answer most people choose gets the most time during the session.
- I cannot deliver more than I already do
- We have the material but nobody selling it
- We already sell training and want to grow faster
Is this for you?
Fits
- You sell your knowledge by the hour and have hit the ceiling
- You have the material but nobody selling it
- You sell training today and want to grow without hiring more people
Does not fit
- You are looking for a system to train your own staff
- You want someone else to produce the course for you
- You are in the middle of an LMS procurement
- You do not yet have a customer group asking for your knowledge
FAQ
Frequently asked questions
Is it free to attend?
Yes, completely free.
Is the webinar recorded?
Yes. Every registrant gets the link to the recording afterwards. If you attend live you also get the course “How to scale your knowledge business – without selling more of your time”.
How do I join?
You get a calendar invitation with the link as soon as you register. Click the link in your calendar when it is time and you are in.
Do I need any prior knowledge?
No. We assume you know your subject, not that you know how to sell it digitally.
Will you be selling Coursio during the session?
We show what others have done. If you then want to discuss your own situation there is a booking link afterwards.
Ready to join
The next session is 23 September at 11.00. Forty five minutes, then you are back in your calendar. Attend live and the course is in your inbox afterwards.