Packedcalendar full
Revenue high
Billable revenue
€18 400billed this week
For consultants & experts
Your revenue is shaped like your calendar. That is the whole problem.
Every sale you make requires you, in the room, on the clock. There is no more time to sell – you have already sold all of it.
The switch
Some quarters are packed. Others go quiet. Both make it hard to plan.
Some quarters you cannot keep up with the client work. Others, the calendar goes thin and your sales forecast turns into a guess. It feels like two different problems. It is the same one. Income that only exists while you are delivering can never be steady.
Quietcalendar thin
Revenue down
Billable revenue
€2 700billed this week
The opportunity
What if the education you sell today was only the start?
Your courses may represent a small part of your revenue today. That doesn’t mean the opportunity is small. It means the way you currently sell education limits how far it can grow. New products, new customers and new ways to sell can turn education into a much bigger part of your business.
It is not just revenue. It is how the big assignments start.
A course does something a brochure never will – it lets a future client work with you before they ever buy an hour. Someone takes your course, hears how you think about their problem, and when the bigger question lands on their desk, you are the one they email. That is the larger, harder-to-close assignment starting – with the trust already built.
Magnus Josephson runs it exactly this way:
The first step now, they can see me online and judge if I'm the right person for them. ... So I can suddenly offer much more than I could before.
You are already halfway digital. It just does not look like a business yet.
Recordings in a folder, PDFs sent after meetings, the odd Zoom workshop – you already produce digital knowledge every week. Then the meeting ends, and the knowledge stops earning. What is missing is not more material. It is the packaging that turns material into something people pay for.
Your expertise can do more than fill your calendar.
Once that knowledge becomes a sellable course or program, it creates a new way into your business – one that does not require another hour of your time.
- Income that keeps coming in when you are not billing.
- A first offer live in weeks rather than months, built from material you already have.
- Course buyers who become consulting clients – the course creates conversations you never had time to start.
- A published course that strengthens your authority and raises what you can charge for everything else you do.
- And a first sale, however small, that proves there is demand beyond your calendar.
Price it as small as an experiment, or as big as a programme.
Your knowledge does not have to become one course at one price. It can be packaged from a low-priced entry offer to a six-figure programme – with as much or as little of you in it as you choose.
1
Self-paced course
Video modules, templates and exercises.
From about 2,500 SEK
2
Guided programme
The course plus group sessions, a live workshop and personal feedback.
From about 25,000 SEK
3
Programme with you in it
Personal coaching sessions, a dedicated advisor and a tailored plan.
Up to 250,000 SEK
Customer story
From 50-60 classroom days a year to a business that scales.
“I had like 50-60 courses per year, full day. So I needed some way to scale up this.” Today: “I get more time to do consulting – and also consulting through the Coursio platform.” – Magnus Josephson, Upphandlingsakademin
FAQ
The honest questions, answered.
Doesn't this take months I don't have?
No. The first course can be live in weeks, built around material you already have – not months of production.
What should I charge?
There's no one-size-fits-all price. Your price should reflect the value of the outcome, not simply how many hours of content you provide. As a starting point: Self-paced course: 2,500–5,000 SEK Guided program with live support: 15,000–30,000 SEK High-touch program with coaching: 50,000 SEK+ Think about who you're helping, what problem you solve, and how much support is included. A focused offer with a clear outcome can often be worth far more than a large course packed with content.
What does Coursio cost?
A monthly licence of 5,000 SEK with the strategic guidance included, plus 15 % of what sells through your store, payment fees included. Count the break-even in courses sold: with the licence and your own time included, a typical price point lands at 15–20 sold courses. The full breakdown is on How it works.
What if nobody buys it?
That is the risk with any new offer. The difference here: you are not building a platform first and hoping. You are launching to people who already know you.
Why not just use YouTube or Zoom?
You could – and it would work as a delivery mechanism. What it would not do is take payment, track who is actually completing it, or read like a business rather than a favour. That is the part that is missing, not the video itself. Or as Magnus Josephson puts it: "It's not just making an online course. It's a lot of admin. You have to have an e-commerce solution, also a functioning platform."
What happens to my existing clients?
Nothing, except what you can offer them next. You are not replacing the consulting – you are putting a product next to it. Existing clients get a way to work with you between engagements, and course buyers have a habit of becoming consulting clients rather than the other way around.
Can I start small?
Yes – that is the normal way in. A first offer can be a compact, self-paced course built from material you already have. The span runs from about 2,500 SEK up to six figures, and most start near the bottom of it. Prove the demand first, then extend the range.
Who owns the material?
You do. The expertise was yours before Coursio and it stays yours – the platform is where it is packaged and sold, not who owns it.