Expert, one course
You sell 20 seats at €250 through your store in the first year.
- Revenue, 20 × €250
- €5,000
- Licence, 12 × €250
- − €3,000
- Store fee, 10 %
- − €500
- Left before your own time
- €1,500
Add a studio half-day (€2,000) and the same year ends at − €500. Sold direct to a company instead, the fee is 20 × €20 = €400.
Training company, three courses
Three trainers sell 60 seats at €350, half through the store and half direct.
- Revenue, 60 × €350
- €21,000
- Licence, 12 × €500
- − €6,000
- Store fee, 10 % of €10,500
- − €1,050
- Direct sales, 30 × €20
- − €600
- Left before your own time
- €13,350
With one studio half-day the year ends at €11,350.
Sales to cover a year’s licence
Seats sold through your store, before your own time. Direct sales land within one or two seats of these numbers. We don’t recommend pricing below €200 a seat.
| Price per seat | Expert | Training company |
|---|
| €200 | 17 | 34 |
| €300 | 12 | 23 |
| €500 | 7 | 14 |
Licence €3,000 or €6,000 a year, 10 % store fee deducted. Put differently: at €200 a seat, 17 people in your network cover an Expert year.