The method
How it works.
Four phases, repeated for every new launch. We take you from the knowledge you already have to your first offering that sells – a course, an education programme, a certification or tailored training – and on to the next. The same method we have used hundreds of times with consultants, experts and training companies.
The method
Four phases. A process that scales.
You bring the expertise. We bring the method, an AI-powered business overview and personal support along the way.
- From day 1
01
Strategy
A tailor-made business plan with goals and milestones based on your audience and your ambition. We start with a workshop and keep developing the strategy with you.
You get
- A business plan with goals, milestones and pricing
- Your first three offerings picked
- A launch plan, written before anything is built
More about strategy ↓
- Weeks 1–4
02
Production
We turn the slides, documents and know-how you already have into a course, backed by our AI and data from +100 000 courses.
You get
- A layout and structure built for mobile
- A first offering that becomes the template for everything you build next
- An easy-to-use overview to create, manage and grow your catalogue
- Help with sales and marketing content as you scale
More about production ↓
Three ways to sell
- Your Coursio storeYour brand and prices, set up for you
- Direct salesCustom offers and invitations for clients, teams and companies
- Coursio NetworkNew audiences through our partners, plus cross-selling to learners across the platform
More about distribution ↓
- Months 1 · 3 · 6
04
Analytics
Follow-up meetings where we read the numbers together and decide what comes next. Our AI analyzes the results and gives recommendations in your business overview.
You get
- Who bought, who finished, where they dropped off
- A clear next move: adjust price, sharpen the trailer or start the next offering
- An updated strategic plan with new goals
More about analytics ↓
Then we start again – with your next launch
More than a platform: a partner in the process
Personal support from the Coursio team at every phase, from your first workshop to your next launch.
The platform
What is included in the platform?
Five parts, one platform. Each is built for the same job: turning what you know into products that sell.
Publishing tools
Simple, flexible tools to create and package everything you sell: courses, education, programmes, certifications, tailored training and digital products. Modular by design, so you get the most out of your time – with no limits on size or interaction.
Sales tools
Your own store in your brand, with payments through Klarna and Stripe – and invitations straight to clients, teams and companies. Sell to individuals and businesses from the same platform.
AI-powered business overview
AI that recommends your next step in the business plan, breaking production and sales into manageable action items. It works alongside your project manager, so the two of you become an unstoppable team.
User management
Simplify scaling. Structure and map out your audience, see how they behave, and use those insights to optimise your next launch.
Insights and analytics
Dive into the data: who bought, who finished, where they dropped off and what each launch was worth. Spot what to change, then let the numbers prove it worked.
In every plan
Coursio Network – your growth companion.
Selling isn’t only your own contacts. Every plan plugs you into three ways Coursio brings buyers to you.
Upsell and campaign tools
Reach the clients you already have. Coursio recommends your latest offerings to them automatically, and you can run campaigns to your own audience in a few clicks.
Coursio marketplace
Reach learners already on Coursio. Your offerings are shown to people who learn with other experts and companies, matched to what they already take.
Partner network
Reach a new audience. Your Coursio concepts are sold through leading resellers and media partners.
The path.
Every offering starts from an original – the deck, the workshop, the advice you repeat to every client. We turn it into knowledge that earns money and brings in leads, packaged the way people actually learn now.
- Strategy
- Production
- Distribution
- Analytics ↺
Strategy
A business plan and your first three offerings, before anything is built.
This is where we build the plan for your education business. Before anything gets built, we go through what material already exists, who it is for and what you charge for it today, often literally scrolling through your slide decks together.
Out of that comes a business plan that covers production on one side and sales and marketing on the other. It names your first three offerings (there is almost always a second and a third), and we start with the one with the most material behind it and the clearest demand. It also sets the packaging, the price range, the launch and the milestones for getting there — written now, before anything is finished, so that selling is a plan and not a hope. You leave the first session already started – and the strategy keeps developing through every phase.
Production
Four to five chapters of short segments, built for a phone. Not seventy hours of video.
This is where your knowledge becomes something people want to buy – a course, a programme or a whole training concept. We shape what you have, whether that is slides, documents or just the structure in your head, into a finished product. The result is four to five chapters of short, mixed segments of text, image, video and exercises, built to be taken on a phone in the gaps of a working week. Not seventy hours of video.
Think of us as your publisher: the story is yours, we know how a chapter should be built. What sells it is built alongside it, all in the platform and all included: a trailer, the copy and a landing page. +100 000 priced offerings in our database show the realistic price range from day one; the final price is set together once about half the content exists. Small self-paced courses start at a few thousand SEK, packaged programmes reach six figures.
Distribution
Your own store from day one, and we host, deliver and pay out monthly.
Or, to put it simply: selling. Everything lives in your own store, in your brand colours, with payments through Klarna and Stripe. Everything included, nothing to integrate. And the store is one of several ways in. Invite individuals or groups directly, connect through the API, or reach beyond your own audience through Coursio Network partners.
The store opens on day one; the launch plan from phase one is what fills it. Inventory your network, rank the prospects, then sell first to the people who already know you. You can even open sales while production is still running. Once someone buys, nothing new lands on your desk. We host and deliver everything you sell, and payouts arrive monthly, the month after the sale.
Analytics
We read the numbers together at one, three and six months, then go back to strategy.
We look at what actually happened. The platform tracks what a spreadsheet never will: who bought, who finished, where they dropped off. We read the numbers together at one, three and six months and tell you what to change along the way.
Then we go back to strategy. Maybe we adjust the price, sharpen the trailer or start the next offering. Supply drives demand in this market: the more you have on the shelf, the more you sell. That is why the plan lists three offerings from day one, and why the four phases keep going round.
Who does what.
| Phase | You | Coursio |
|---|---|---|
| Strategy | Bring your material and decide the ambition level | Run the needs analysis and the start meeting; write the business plan, the shortlist and the launch plan with you |
| Production | Record the content | Structure, coach and project-lead the production; edit the footage if you book a production day; build the trailer and the copy with you; price from data |
| Distribution | Work your own network | Store and payments ready from day one; host and deliver everything you sell; pay out monthly; connect you with Coursio Network partners if you want additional distribution |
| Analytics | Join the follow-ups and decide what to build next | Read the numbers with you; recommend the next move, whether price, trailer or a new offering |
Pricing and packaging are always decided together.
What it takes from you
- 2 days
- of your focused work
- 1 month
- to your first offering live
A couple of days of focused work from your subject expert, spread over about a month – a working session at the start, the production itself and a launch.
Time to go live: your first offering goes live within a month. That’s the pace we plan against – and if you clear two focused days in one go, it can be sellable inside a week.
Wondering what it costs?
One monthly licence and a fee only when you sell. Three plans, worked examples and a calculator for your own numbers are on the pricing page.
FAQ
The honest questions, answered.
I don’t have anything finished yet – where do I start?
Everyone has something they can sell. What we need isn’t anything finished but an original – slide decks, workshop material, or the advice you repeat to every client. One customer arrived with nothing but the presentation she advised clients from, and she had never run a course. We help you package what you have into your first, second or third offering.
What equipment do I need?
Probably nothing you don’t already own – at most a microphone and better light, and we help you choose. Or book our studio, editing included.
I’m terrible on camera – can I still do this?
Video is a small part of the format. You record short segments of one to three minutes with prompts and cue words – closer to explaining something to a colleague than giving a TED talk. Only the trailer needs real energy, and we can build filmed visuals around your voice.
Who owns the material?
You do. All of it. The material you create and upload is one hundred per cent yours – Coursio has no ownership at all.
What happens to my existing clients?
Nothing. A digital offering is a different delivery and sits next to the work they already buy. If anything it runs the other way – it is a door-opener to new clients.
We build the market leaders of tomorrow.
Curious about what this would look like for you? Thirty minutes, and we go through your opportunity and the simplest route to launching it – whether or not you become a customer.